How to Pick Call Tracking Software for Your Business Needs
Finding the right call tracking software depends on various critical factors that you can easily overlook if you’re not careful enough. You may be impressed by a slick interface at a competitive price, but there is so much more going on behind that.
Once you start looking around, you will find that there are many products and vendors available. Here are the most important considerations you should make before making a choice.
The main idea behind call tracking is publishing different numbers for all of your campaigns. If your campaign is aimed at a global market, make sure your provider offers local and toll free numbers in your target country or countries.
Automated Generation of Numbers
A good call tracking solution generate numbers dynamically, which means you will not have to manually assign numbers to pages. The manual process cannot be scaled after a number of campaigns, not to mention it can cause errors in analytics.
Integration with Current Systems
You can maximize your benefits from call tracking software when you are able to integrate it with other tools. Make sure you don’t run into compatibility issues, or the platform can easily turn into a liability instead of an asset.
Different businesses have different uses of call tracking software, and obviously, you’ll want to pick a platform that can be fully customized to your specific needs and requirements. This can lead to a waste of resources otherwise.
Once you implement a call tracking solution, all calls you get will go through that system, so pick one with a reputation for reliability. Else, you will not only lose leads, but your credibility among target customers can also be diminished.
Recordings and Transcriptions
Call recordings and transcriptions offer a wealth of information about your target customers. On top of that, call tracking software gives you an opportunity to assess and improve the performance of your sales representatives in terms of call handling.
When choosing a call tracking solution, make sure it presents in real time all basic analytics such as caller ID, caller location, call duration, etc.. Furthermore, you should be able to get insights from historical data, such as call volume and call duration patterns, which can help you improve your marketing strategy.
Finally, though you should never choose a call tracking platform mainly on cost, it is nevertheless a very important consideration. After all, you should only get one that you can afford to pay. With all your incoming sales calls entering through the call tracking software, pick a system that comes with the best rates for calling minutes and for phone numbers. Yes, phone number costs count because as you start scaling your campaigns, you will be purchasing many phone numbers.